Thank you for visiting freddiemckenna.com. You are looking at the work of a copywriter/ACD with experience in all media and just about every category. I pride myself in not having a signature style. I think tone and attitude should develop organically from the strategy, brand and target audience.

I believe that when creative doesn't work, it's usually because either the creatives or the clients are talking to themselves. My three years in relationship marketing have enhanced my ability to understand and communicate with the people we're supposed to be talking to – our target audience.

I know how to function as part of a team. I have always enjoyed the respect and friendship of my art director partners, my colleagues in account service, and the people I have supervised. And even after 20 years in the business, I'm still having fun.